Assessment Objective

Pass

Merit

Distinction

AO1  Research, collect and describe a range of existing graphics/images for use in web pages

Candidates will collect and display examples of graphics from at least two different websites, describe their purpose and be able to comment on the positive and negative aspects of these graphics.

Candidates will collect and display examples of graphics from at least three different websites, describe their purpose and be able to discuss their suitability.

They should give details of the size of the graphics.

They should comment on the positive and negative aspects of these graphics, giving reasons.

Candidates will collect and display examples of graphics from at least four different websites, describe their purpose and be able to discuss their suitability and impact.

They should give details of the size of the graphics.

They should comment on the positive and negative aspects of these graphics, giving valid reasons.

AO1 NOTES

AO1: P M D

AO2  Plan the production of a range of graphic images for a client, to be used on their website

Candidates will produce basic sketch diagrams for three different types of graphic.

Some details of target audience and purpose are identified.

Candidates will produce detailed sketch diagrams for three different types of graphic.

Details of target audience and purpose are identified.

A house style is identified and adhered to and there is some consideration of size.

Candidates will produce detailed sketch diagrams for three different types of graphic, giving comprehensive details of what they plan to create.

Details of target audience and purpose are identified.

A suitable house style is identified and adhered to and size is considered.

AO2 NOTES

AO2: P M D

AO3 Create a navigation bar or menu bar

Candidates will produce a basic navigation  bar/menu bar that uses some colour and is  suitable for purpose.

Use is made of a table.

Candidates will produce a navigation bar/menu bar that uses colour well and is suitable for purpose and audience.

There is some use of graphics and text, which is combined together well.

Candidates will produce an effective navigation bar/menu bar that makes good use of colour and is fit for purpose and audience.

There is some use of drop-down boxes or expanding/collapsing menus.

AO3 NOTES

AO3: P M D

AO4  Create a set of navigation buttons

Candidates will produce three buttons, using ready-made templates or adapting graphics that already exist.

Candidates will produce three buttons, customising ready-made templates or creating them from scratch.

These should be suitable for purpose.

Candidates will produce three interactive buttons, customising ready-made templates or creating them from scratch.

These should be suitable for both purpose and audience.

AO4 NOTES

AO4: P M D

AO5  Create an advertising banner

Candidates will produce a static advertising banner, combining text and graphics.

Candidates will produce an advertising banner that has some form of user interaction, combining text and graphics.

This should be fit for purpose.

Candidates will produce an animated/moving advertising banner, combining text and graphics.

This should be fit for purpose and audience.

AO5 NOTES

AO5: P M D

AO6  Present work to a client for a specific purpose, using a suitable format for display

Candidates will present work in a suitable format.

Candidates will present work well in a suitable format, demonstrating the use of suitable file types.

Candidates will present work effectively in a suitable format, demonstrating the use of suitable file types.

Graphics will be optimised for use on the web.

AO6 NOTES

AO6: P M D