Hyperlinks:
On this level:
On the level below:
Website
address: www.pepsi.co.uk
1.
Images
and target audience
Before anyone creates a website
they should first think about the people who are going to look at it – the
‘Audience’.
A lot of websites are deliberately
made to advertise company’s products such as cars or computers.
To ensure that the sites are
effective, the companies put things on the site that they think that their
customers will like. So a site for a sweets company will have lots of colours
and pictures of pop stars and games or competitions. This is because the company
thinks that this will attract a lot of young people to the site and they will
buy the company’ sweets. This is known as ‘Targeting’.
So
the company aims their website at their ‘Target Audience’.
Click
here to open the Click
here to open the Pepsi
web site ŕ
http://www.pepsi.co.uk/
NOTE: The website will have changed but some details (like the logo for example) are likely to be the same. You will need to copy and paste the new images etc. to the document before you review it yourself......
You can download a copy of this website review form by
clicking here and saving the file in your Unit 4 folder:
Pepsi Website Review Form -
Word format
1.
Images and target audience
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Copy of image/text |
Describe this image/text
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Who is the target audience? |
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2.
Links between pages
Explain how
you moved between the pages on the website.
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QUESTION: |
YOUR ANSWER: |
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What did you have to click? |
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What happened when you did this? |
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How easy was it to understand what you had to do? |
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How much did you have to discover for yourself? |
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3.
Now comment on the following:
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QUESTION: |
YOUR ANSWER: |
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What is “Pepsi” trying to do by making their website as
it is? |
Explain
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Is the website successful in getting the user to react
positively in some way? |
Yes/No
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Explain |
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Is the amount of information too little or too much (or
just right)? |
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Explain |
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Is the pace of the presentation too slow/fast or just
right? |
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Explain |
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Is there enough user interaction? |
Yes/No |
Explain |
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Is the screen well designed or could the layout be
improved? |
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Explain |
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Is the user able to use the website easily? |
Yes/No |
Explain |
4.
Now look at http://www.pepsico.com/
- It is another site from the Pepsi Company. When you have looked at it answer
the questions below.
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How is it different? |
Why is it different? |
You must download a copy of
this website review form by clicking here and saving the file in your Unit 4 folder:
Pepsi Website Review Form -
Word format