GNVQ ICT - Intermediate

Unit 5 - Communicating with Multimedia

Task 1a

Hyperlinks on the level above: [Home Page for Unit 5] [ Assignment Brief ] [ Tasks ]

Hyperlinks:

On this level:

Task 1a
Task 1b
Task 1c
Task 2a
Task 3a
Task 3b

On the level below:

Website address: www.pepsi.co.uk 

1.      Images and target audience

 Before anyone creates a website they should first think about the people who are going to look at it – the ‘Audience’.

A lot of websites are deliberately made to advertise company’s products such as cars or computers.

To ensure that the sites are effective, the companies put things on the site that they think that their customers will like. So a site for a sweets company will have lots of colours and pictures of pop stars and games or competitions. This is because the company thinks that this will attract a lot of young people to the site and they will buy the company’ sweets. This is known as ‘Targeting’.

 So the company aims their website at their ‘Target Audience’.

 Click here to open the Click here to open the Pepsi web site ŕ http://www.pepsi.co.uk/

You can download a copy of this website review form by clicking here and saving the file in your Unit 5 folder: Pepsi Website Review Form - Word format  

1.      Images and target audience

  Copy of image/text

Describe this image/text

Who is the target audience?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2. Links between pages

Explain how you moved between the pages on the website. 

QUESTION:

YOUR ANSWER:

What did you have to click?

 

What happened when you did this?

 

How easy was it to understand what you had to do?

 

How much did you have to discover for yourself?

 

 

3. Now comment on the following:

QUESTION:

YOUR ANSWER:

What is “Pepsi” trying to do by making their website as it is?

Explain

Is the website successful in getting the user to react positively in some way?

Yes/No

Explain

Is the amount of information too little or too much (or just right)?

 

Explain

Is the pace of the presentation too slow/fast or just right?

 

Explain

Is there enough user interaction?

Yes/No

Explain

Is the screen well designed or could the layout be improved?

 

Explain

Is the user able to use the website easily?

Yes/No

Explain

 

4. Now look at http://www.pepsico.com/ - It is another site from the Pepsi Company. When you have looked at it answer the questions below.

 

How is it different?

Why is it different?

 You must download a copy of this website review form by clicking here and saving the file in your Unit 5 folder: Pepsi Website Review Form - Word format

 

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